Captain Morgan Expands RTD Lineup


Captain Morgan has launched its latest ready-to-drink sequence, Captain Morgan Sliced.

This is a line of cocktail-inspired malt drinks:

  • Pineapple Daiquiri Type Beverage
  • Strawberry Margarita Type Beverage
  • Passionfruit Hurricane Type Beverage
  • Mango Mai Tai Type Beverage

“We didn’t simply wish to introduce one other new canned drink — we wished to slice by the odd with an providing that compliments the adventurous spirit of our shoppers,” says Laura Merritt, CMO, Diageo Beer Firm. “Captain Morgan has all the time been identified and liked for its daring taste, and we’re excited to shake up the class and introduce Captain Morgan Sliced to the world.”

Captain Morgan Sliced is accessible in a 12-count selection pack of 12-oz. cans with an ABV of 5.8%. It’s now accessible on cabinets nationwide at a recommended retail value of $19.99 per pack.

Additionally new to cabinets this month is Captain Morgan Sliced Up. It’s accessible in 23.5-oz. and 16-oz. can choices of Lengthy Island Iced Tea Type Beverage and Tropical Hurricane Type Beverage, with an ABV of 8%.

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