Transfer over gin, there is a new spirit elevating the bar (pun supposed) within the UK – and it is acquired a definite Caribbean swagger. Sure, people, craft rum is experiencing a surge in reputation, and it is about to rock your style buds like a hurricane (with out the hangover, hopefully).
Keep in mind rum as that sugary concoction relegated to pupil nights and questionable cocktails? Effectively, these days are formally up to now. Craft rum is main a rum revolution, ditching the bogus flavours and sugary fame for a classy, flavour-packed expertise.
However why the sudden surge? It is an ideal storm of things, mateys.
- Millennials and Gen Z are driving the change: These discerning drinkers crave distinctive experiences and high quality components. Craft rum delivers on each fronts, providing a wide range of flavour profiles and tales behind every bottle.
- Premiumisation is the secret: Gone are the times of searching for the most cost effective bottle. Shoppers are keen to pay a bit extra for a well-crafted spirit, and rum isn’t any exception.
- The rise of the cocktail connoisseur: With mixology booming, bartenders are continually trying to find thrilling new spirits so as to add to their arsenal. Craft rum, with its various flavour profiles, suits the invoice completely.
- The UK’s lengthy love affair with rum: It is no secret the UK has a wealthy historical past with rum, relationship again to the times of the British Empire. This inherent familiarity is paving the best way for a renewed appreciation for the spirit.
So, what makes craft rum completely different?
Not like mass-produced rums, which frequently depend on synthetic flavourings and components, craft rums are all about authenticity. This is what units them aside:
- Small-batch manufacturing: Crafted in small portions, these rums enable for extra consideration to element and experimentation with flavours.
- Give attention to high quality components: From regionally sourced spices to molasses from particular areas, craft rum producers prioritize top-notch components.
- Distinctive ageing strategies: Be it oak barrels, ex-bourbon casks, and even ending touches in rum-soaked barrels, craft rum producers are getting artistic with their ageing processes.
Setting Sail with Craft Rum
Whether or not you are a seasoned rum aficionado or a curious newcomer, the world of craft rum is ready to be explored. So, seize a glass, increase the anchor, and embark on a flavourful journey. You would possibly simply uncover your new favorite spirit!
Listed here are some ideas for having fun with craft rum:
- Begin with a neat pour: Savour the rum’s distinctive flavours by itself earlier than including mixers.
- Experiment with completely different cocktails: From basic Daiquiris to artistic concoctions, craft rum is a flexible spirit.
- Help your native distillery: Many craft rum producers provide excursions and tastings, offering a enjoyable and academic expertise.
With its wealthy historical past, various flavours, and thrilling future, craft rum is charting a brand new course within the UK’s drinkscape. So, prepare to boost a glass and toast to this pleasant spirit – the rum revolution is right here to remain!
Festive Spiced Rum by Jim & Tonic
Rum is the right winter tipple, crammed with warming spice and festive flavour. Our Distillery group have created a small batch festive Rum Liqueur with huge flavour that’s not to be missed. Test it out on our on-line store now.
