Prepared-to-serve cocktail model Whitebox Cocktails has partnered with brand-building company, Artisan Spirits, to increase its worldwide distribution.
Since launching in 2020, Whitebox has grown UK distribution and gained its first abroad listings within the US, Denmark, France, Eire and China. This new partnership will see the model increase into key new markets together with Germany, Japan, the Netherlands and the UAE.
Ben Iravani, co-founder of Whitebox Cocktails, mentioned: “It is an thrilling time for Whitebox Cocktails as we speed up worldwide progress and capitalise on the rising shopper demand for prime quality ready-to-drink cocktails. We have identified Andy and the Artisan Spirits group for years and given how selective they’re concerning the manufacturers they work with, we really feel extremely fortunate to be a part of their portfolio.
Whitebox Cocktails’ vary contains the Pocket Negroni, Freezer Martini, Chipper’s Previous Original, Squeezy’s Margarita, Traditional Cosmo and Whisky Highball.
