Johnnie Walker Unveils The World’s Lightest Whisky Bottle, Blue Label Extremely

Johnnie Walker, one of many world’s most beloved blended scotch whisky manufacturers, has unveiled the Johnnie Walker Blue Label Extremely, believed to be the lightest whisky bottle. Diageo has acknowledged that the “beforehand claimed ‘lightest weight scotch whisky bottle’ was launched by a UK retailer and weighed round 298 grams.” 

The reveal of Johnnie Walker Blue Label Extremely indicators the model’s dedication to innovation, with hopes that the ground-breaking design might encourage the extra luxurious, light-weight, and low-carbon whisky bottles of tomorrow. 

The Making Of The Johnnie Walker Blue Label Extremely

The Johnnie Walker Blue Label UItra bottle was created over a protracted time frame, with intervals of designing and subsequent testing, or what Diageo calls “a test-and-learn mannequin.” 

In addition to redesigning the glass, thought was given to how the bottle could be made and transported. 

The end result noticed glass being hand-blown right into a teardrop form. For the primary time within the model’s historical past, the long-lasting sq. Johnnie Walker bottle has been reformed. 

“Johnnie Walker Blue Label Extremely was born out of an ideation session taking a look at the way forward for luxurious. With different classes shifting in direction of light-weight – akin to eyewear and high-performance biking – we questioned whether or not luxurious spirits might observe swimsuit,” feedback Jeremy Lindley, International Design Director at Diageo. 

“We took our imaginative and prescient to a group of skilled glassmakers and all through a 5 yr test-and-learn course of slowly found easy methods to create elegant, light-weight glass. The technical challenges that lightweighting presents led us to include numerous design and manufacturing specs that we couldn’t have envisaged initially of our journey; from the requirement of a tear drop form which we have now moulded to nonetheless mimic the long-lasting sq. type of Johnnie Walker bottles, to the addition of a protecting cage to permit for a spherical base, and the hand-making and filling of every particular person bottle to keep away from damages in manufacturing.”

Why It Issues 

The choice to create the Johnnie Walker Blue Label Extremely bottle was born of the model’s inclusion in Diageo’s Spirit of Progress motion plan. Stated plan goals to cut back the load of glass in Johnnie Walker packaging. This may have a direct impact on the carbon emissions of Johnnie Walker packaging, each by way of manufacturing and transport. 

Johnnie Walker’s 5 years of analysis and growth have meant that the data gained is being utilized throughout the vary of Diageo merchandise. Nonetheless, the expertise doesn’t but exist to roll out the Extremely bottle completely. Diageo hopes that this can change, and has already been granted a patent to proceed growth. 

Along with this, Diageo has introduced {that a} royalty-free license to the patent can be supplied to anybody who needs to hitch Johnnie Walker in its mission. Lindley stated: “Moderately than maintain this new data near our chest, we’re excited to offer a royalty-free licence to our granted UK patent to the world. We hope that our discoveries may have a optimistic impression inside the wider business and assist uncover new potentialities for lighter, decrease carbon packaging alternate options.”

“Johnnie Walker Blue Label Extremely is a very progressive stride ahead for Johnnie Walker, Diageo and the business,” says Johnnie Walker International Model Director, Jennifer English. “We didn’t know what we have been going to have the ability to obtain after we got down to push the boundaries of luxurious, and the result’s one thing that many stated wouldn’t be doable. 

This new, light-weight bottle is a factor of beautiful magnificence; however extra importantly, it demonstrates what is feasible with regards to lightweighting glass. We’ll proceed making use of these learnings throughout our vary, taking extra progressive strides as we glance to the way forward for Scotch.”

A New Mix For A New Bottle 

Dr Emma Walker, Johnnie Walker’s Grasp Blender, has crafted a brand new Blue Label mix to be housed within the Extremely. The mix consists of high-quality liquids from the likes of Oban, Brora, and Royal Lochnagar, in addition to spirits from ‘misplaced distilleries’ which might be now not working. 

Can I Purchase The Johnnie Walker Blue Label Extremely? 

Sure, however not but. As talked about above, the design is just not but able to roll out completely. Nonetheless, in celebration of this technological breakthrough, Johnnie Walker is releasing simply 888 bottles of Blue Label Extremely to the market in 2025. The bottles will retail for £1,000. 

Control Johnnie Walker’s and Diageo’s website for updates. 

Johnnie Walker At The London Design Competition 

The Johnnie Walker Blue Label Extremely bottle can be formally unveiled on the London Design Festival on Saturday 14th September, 2024. 

A significant associate of the pageant, Johnnie Walker has created a particular set up on the Previous Selfridges Lodge in Marylebone. The set up is known as Liquid Gentle, and is crafted in partnership with designers Marshmallow Laser Feast. It “[celebrates] the design parts of Johnnie Walker Blue Label Extremely.”