Guinness agrees a groundbreaking partnership with the Six Nations Rugby spanning the ladies’s and males’s championships – ModernThirst

Already the title associate of the Guinness Males’s Six Nations, this expanded, groundbreaking partnership sees the UK’s primary on-trade beer model1 proceed its unwavering help for probably the most thrilling sporting tournaments on the planet.

Right now’s announcement is a illustration of our dedication to create a greater society by range and inclusion, as a part of our ‘Society 2030: Spirit of Progress’ agenda.

Stephen O’Kelly, Diageo’s World Model Director for Guinness, says: “This new partnership will assist help the ability and expertise of the ladies’s competitors to surge ahead in direction of a degree enjoying discipline between the lads’s and ladies’s recreation. It’s our aim to By no means Settle till rugby is a spot the place everybody belongs, the place we maintain nothing again, and the place we unite collectively in sport and life.”

The 2024 Guinness Males’s Six Nations begins on 2 February, and the 2024 Guinness Girls’s Six Nations will kick off on 23 March.

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