Dewar’s, the long-lasting scotch whisky model, has launched a brand new world marketing campaign and rebrand named ‘Right here’s To The Story’. The brand new marketing campaign celebrates Dewar’s lengthy historical past that spans virtually two centuries.
‘Right here’s To The Story’ highlights Dewar’s dedication to inspiring a brand new technology of whisky drinkers to discover their palates with Dewar’s Blended Scotch Whisky.
‘Right here’s To The Story’
The debut commercial in Dewar’s new ‘Right here’s To The Story’ marketing campaign, contains a various solid of characters, together with Grasp Blender Stephanie Macleod and photographer Eugenio Recuenco, passing a dram of Dewar’s down a protracted desk as they mirror on life.
“The “Right here’s to the Story” marketing campaign is a tribute to DEWAR’S custom of outstanding craftsmanship and the novel characters and tales which have formed the model over the centuries. Our whisky has all the time been greater than a drink, it’s a celebratory image of life’s biggest moments and the shared tales that outline them,” mentioned Laila Mignoni, International Vice President, Artistic Excellence, Bacardi. “This marketing campaign is an invite to our shoppers to sit on the desk and toast to the tales that make life really fulfilling.”
“At DEWAR’S, we imagine the richness of life lies within the tales we share and the experiences we treasure,” provides Misha Semiz, International Vice President Blended Scotch, Bacardi. “Removed from a one-off promoting marketing campaign, ‘Right here’s to the Story’ marks the start of a brand new model perception and an ongoing thread for DEWAR’S. It represents a renewed imaginative and prescient and the beginning of a brand new chapter in our journey, which incorporates product and visible world updates to raise DEWAR’S into the premium-plus house. Our goal is to redefine how whisky is perceived, open up new prospects and invite a broader viewers into the world of Scotch. It’s a tribute to the clever, witty, and complicated moments and folks that make life extraordinary.”
Dewar’s Model Refresh
The marketing campaign marks a major second in Dewar’s historical past because the model undertakes a shift in world advertising and marketing methods. In response to a model press launch: “‘Right here’s to the Story’ marks the start of a wider reimagining for DEWAR’S because the model refreshes its world advertising and marketing technique, backed by its storied historical past and the pivotal position the model has performed in popularizing Scotch Whisky world wide. Crafted for many who are thirsty for enriching experiences, this marketing campaign reaffirms the model’s place as the last word companion for all times explorers.”
The ‘Right here’s To The Story’ marketing campaign will roll out globally with TV adverts, social media content material, and creator collaborations.
Learn the complete article at Dewar’s Launches New International Marketing campaign Paying Tribute To Its Lengthy Historical past
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