We Ask Clarissa Hines Marketing campaign with Santa Teresa

Santa Teresa has lengthy been Venezuela’s ambassador to the world by way of its award-winning premium rums.

This yr’s Higher Rum, Higher Objective marketing campaign guarantees to additional a protracted legacy of giving again by turning inward to assist these in want within the firm’s personal yard.

Although it has produced rum for 225 years, Santa Teresa has by no means been one to relaxation on historical past or step again from a problem. Regardless of every kind of adversities, 5 generations of Vollmer household and the Maestros Roneros have been the top and the guts of Hacienda Santa Teresa, reworking disaster into alternatives, refining, and enhancing the artwork of rum-making strategies in pursuit of the creation of the world’s best rum. The marketing campaign invitations America to find a premium rum with depth and objective that’s recognized to remodel adversity into alternative in Venezuela. We ask Clarissa Hines, North America Model Supervisor for Santa Teresa to inform us extra.

Inform us in regards to the Higher Rum, Higher Objective marketing campaign?

Santa Teresa is a rum firm with over 225 years of historical past. It stays to today the oldest rum firm in Venezuela, nonetheless family-owned, at present in its fifth technology. Our objective is to be a software for transformation and a supply of inspiration. That’s the reason we consider in making a optimistic impression in our neighborhood for at the moment’s and future generations.

Nice Rum. Higher Objective. is our new platform and marketing campaign. We stand by not solely the historical past, heritage, and craftsmanship of our award-winning, triple-aged solera rum however, extra importantly, our objective. Our objective is what makes us actually distinctive, and this involves life by way of Mission Alcatraz.

Mission Alcatraz is our social reinsertion, schooling, and coaching program that works with at-risk and ex-gang members, prisons, and social applications. It offers rehabilitation by way of sports activities, schooling, skilled coaching, and profession placement to alter lives and provide a brighter future for Venezuela and the neighborhood.

What impressed this marketing campaign for Santa Teresa Rum?

It’s what we do on daily basis and stay by. We produce distinctive rum that’s revered and awarded around the globe, however most significantly, we need to inform the story of Mission Alcatraz. This marketing campaign invitations America to find a premium rum with depth and objective that concurrently reworking adversity to alternative in Venezuela.

Why is that this marketing campaign essential to the model?

This marketing campaign helps us inform our story and present the world what makes us distinctive. We prefer to say we make rum to remodel lives, not the opposite method round. Previously, we haven’t totally shared all the good work our crew does around the globe. This marketing campaign permits us to spotlight our efforts and the optimistic impression we make.

What would you want bartenders to find out about Santa Teresa?

We’re an award-winning, triple-aged single state solera rum, produced and aged in Venezuela. This distinctive rum is crafted with meticulous care, providing a clean, balanced, wealthy, and dry taste profile that stands out out there.

One of many distinguishing options of our rum is its low sugar content material, with solely 2.2 grams per 750ml bottle. This makes it a superb selection for individuals who respect a refined spirit with out extreme sweetness. Its versatility shines by way of whether or not loved neat, on the rocks, or because the star ingredient in a wide range of scrumptious cocktails.

However most significantly, we’re devoted to reworking lives, reworking realities, and reworking the environment.

What’s up subsequent for the model?

We will probably be launching our latest innovation in our cask end collection this July: Santa Teresa 1796 Arabica Espresso Cask End. We’re excited to share the primary espresso cask end super-premium rum, staying true to our single property rum philosophy. Because of this from cane to bottle, all the pieces occurs at Hacienda Santa Teresa, together with the cultivation of the espresso used within the course of.

We invite all rum and spirits fans to observe us on social media @santateresarum to be taught extra about this launch.