We Ask Casa Azul CEO Dennis Carr about Agave and Authenticity

Casa Azul Natural Tequila is greater than only a spirit. It’s a story of perseverance, ardour, and the pursuit of excellence.

Rooted in wealthy Mexican traditions, Casa Azul displays the spirit of its founders who’ve been cultivating agave for generations.

Casa Azul continues to honor its origins with each bottle, to create a tequila that’s as genuine as it’s distinctive. We ask CEO Dennis Carr to inform us extra about this actually distinctive tequila.

Discuss to us about Casa Azul.

Casa Azul Natural Tequila traces its roots again to a legacy of resilience and keenness in Amatitán, Jalisco, Mexico. Based on the visionary beliefs of our founders and the impeccable requirements of the Montes Household—third-generation agave farmers turned distillers—our journey started 89 years in the past. Alvaro Montes Contreras, a humble farmer, first planted agave seeds in unforgiving soil. With the sweat of his forehead and the power of his again, he nurtured an astonishing agave harvest. But, in a merciless twist, that hard-won parcel of land was taken from him.

Regardless of going through adversity when his first parcel of land was misplaced, Alvaro’s willpower led him to domesticate one other plot the place he constructed a small casita to dwell and work. By tireless effort, he remodeled barren earth into fertile floor, yielding an distinctive agave harvest. This spirit of resilience and dedication persists inside the Montes household and is embodied in each drop of our craft-distilled, award-winning natural tequila.

Right now, Casa Azul Tequila stays dedicated to disrupting the class and honoring its founders. We use a uniquely plant-first, single property method, crafting tequilas that showcase the colourful character and flavors of the agave plant with an exceptionally easy end.

What would you want bartenders to find out about Casa Azul Natural Tequila?

Casa Azul originated with a dedication to purity and sustainability. We’re proud to be licensed natural with no components, capturing the essence of agave in each sip. Our tequilas bear a meticulous course of: naturally fermented, twice distilled, and gently filtered utilizing an unique twin distillation technique. We’re freed from components and use solely three substances–Natural Blue agave, pure spring water and wild yeast—to make sure distinctive high quality.

Our Blanco tequila undergoes a resting interval of 2-3 months earlier than bottling. The Reposado tequila matures for 4-6 months in American oak bourbon casks. Our Añejo tequila ages for 15+ months in American oak bourbon casks.

We goal to supply bartenders with tequilas that not solely stand out in style but additionally mirror our dedication to sustainability and natural farming.

Inform us concerning the packaging and bottle label.

At Casa Azul, we satisfaction ourselves as the home of agave, mirrored in our distinctive packaging and bottle design. Our Casa Azul tequila is offered in a frosted blue glass bottle, casting a lovely glow that pays tribute to the Weber Blue Agave. Our Añejo tequila bottles are crafted with 100% recycled glass with a blue tint, additional underscoring our dedication to sustainability. Every bottle is sealed with our iconic home stopper.

Discuss to us about Eiza González’s involvement with the model.

Eiza González isn’t simply an envoy for Casa Azul; she’s additionally an investor in our model. When deciding to accomplice with Casa Azul, she was meticulous and intentional in deciding on a Tequila model that mirrored her ardour and connection to Mexican tradition.

As a Mexican-born actress and style icon, Eiza brings a deep ardour for Casa Azu Tequila, emphasizing the intersection of recent Mexico’s affect and the worldwide attraction of tequila.

What units Casa Azul aside from different tequilas available on the market?

Our title, Casa Azul, embodies our roots in pure blue agave and displays our dedication to crafting tequila the correct method, not the straightforward method. We embrace a ‘plant-first’ philosophy, the place the journey to distinctive tequila begins with deciding on the best agave. From the sphere to your glass, high quality is our tenet.

We’re within the mineral-rich, darkish volcanic soil of the Jalisco Valley within the Lowlands area, on one of the crucial fertile agave areas in Jalisco. Our single property, hand-raised blue agave is nurtured utilizing sustainable household farming practices. All agave is grown by the Montes household, inside 50km of the distillery.  We satisfaction ourselves on the standard and self-sufficiency of our agave cultivation, and on nurturing our agave fields by hand, with out using pesticides or chemical compounds.

We imagine within the purity of our course of and the distinctive high quality of our tequila, and our dedication to high quality is clear in each step. Every agave plant reaches full maturity earlier than we hand-strip the center, referred to as the piña, utilizing conventional coa knives. These piñas are then roasted to perfection in stone ovens, permitting pure ripeness and sugar growth to shine by means of.

Licensed natural with no components, Casa Azul Tequila captures the essence of nature in each bottle. Our tequila is of course fermented, twice distilled, and gently filtered utilizing an unique twin distillation course of with solely three substances: estate-grown, mature agave, proprietary yeast, and pure spring water.

Inform us concerning the premium natural tequila class.

The premium and natural tequila phase is experiencing fast progress. Shoppers have gotten extra discerning about what they drink, specializing in high quality, authenticity, and sustainable practices. This development is pushed by a rising consciousness of the substances and manufacturing strategies behind what they eat. Manufacturers that emphasize their heritage, artisanal manufacturing strategies, and use of natural substances are significantly well-positioned on this market. As client curiosity in premium and natural merchandise continues to rise, this phase is prone to increase additional, providing extra choices and innovation in tequila manufacturing.

What’s up subsequent for the model?

Transferring ahead, Casa Azul will preserve a steadfast dedication to high quality, authenticity, and innovation. These core values will information our efforts as we discover new avenues for progress and proceed to ship distinctive experiences to our clients.