Uncle Nearest Reveals Nearest Inexperienced Tennessee Whiskey

Uncle Nearest, makers of Uncle Nearest Premium Whiskey, have introduced the launch of Nearest Inexperienced Tennessee Whiskey.

Whereas Uncle Nearest’s present whiskeys have proof factors beginning at 93, Nearest Inexperienced Tennessee Whiskey is bottled at 84 proof.

With this decrease proof and approachable value level of $29.99, Nearest Inexperienced Tennessee Whiskey was created with inclusivity and flexibility in thoughts, the corporate says.

Made by grasp blender and Fifth-generation Inexperienced descendant, Victoria Eady Butler, Nearest Inexperienced Tennessee Whiskey was additionally designed as a companion for bartenders and at-home mixologists alike.

“Nearest Inexperienced Tennessee Whiskey captures the spirit of my great-great-grandfather, Nearest Inexperienced, whereas nonetheless upholding our pillars of excellence and unmatched high quality,” says Butler. “With this new model, we’re not simply increasing our choices — we’re increasing the Uncle Nearest household, reaching new customers who could not contemplate spending greater than $50 on a bottle. Our objective is easy: To make Nearest Inexperienced a family title, bringing individuals collectively to honor our previous whereas embracing the way forward for Tennessee Whiskey.”

Nearest Inexperienced Tennessee Whiskey is now accessible for order on the Uncle Nearest website by way of their e-commerce companion ReserveBar,a s properly because the the Nearest Inexperienced Distillery in Shelbyville, TN.

A nationwide rollout will observe shortly, beginning with Uncle Nearest’s house state of Tennessee.

As Nearest Inexperienced Tennessee Whiskey rolls out nationwide this fall, the model will launch its latest advertising marketing campaign, “Nearest vs. All people Half II.” The marketing campaign will host a collection of blind style assessments in bars throughout the nation.

Beginning in Tennessee, Uncle Nearest group members will problem patrons in bars to style Nearest Inexperienced Tennessee Whiskey alongside the bar’s properly bourbon — with out realizing which is which. This competitors attracts inspiration from Jack Daniel, Nearest’s mentee, who within the late 1800s would stroll into bars, place a silver greenback on the counter, and supply it to anybody prepared to style his whiskey in opposition to their standard pour, assured that none would surpass liquid made by his grasp distiller, Nearest Inexperienced, the corporate says. (Nonetheless, “Nearest vs. All people Half II”: Nearest Inexperienced Tennessee Whiskey is not going to compete in opposition to Jack. Because it was of their lifetimes, Nearest and Jack gained’t compete immediately.)

“The ‘Nearest vs. All people Half II’ problem is our manner of inviting individuals to expertise firsthand the legacy and craftsmanship of Nearest Inexperienced,” says model founder Fawn Weaver. “By going bottle to bottle blindly with one of the best out there, we’re assured that Nearest Inexperienced Tennessee Whiskey will shine by means of, simply as Nearest himself did over a century in the past. It is a celebration of excellence and an open invitation for everybody to style historical past within the making.”

To have fun the launch of Nearest Inexperienced Tennessee Whiskey, Uncle Nearest is providing a particular on-line promotion. Prospects who order their bottles can e-mail NGTW@unclenearest.com to enter a raffle for an opportunity to win considered one of 50 signed copies of Love & Whiskey, together with unique swag. Entries have to be submitted by 11:59 PM ET on October 30.

This follows current information of Uncle Nearest buying Sq. One Natural Spirits.