Cuba’s Oldest Brewery, remixed in Miami, faucets U.S. Beverage for gross sales and advertising help of enlargement to new markets.

US Beverage, LLC, (USB) considered one of America’s main beverage corporations, introduced right now that it has signed an settlement with Cervecería La Tropical, Cuba’s Oldest Brewery, remixed in Miami since 2021. USB will present gross sales and advertising help for the La Tropical cerveza portfolio, exterior of its key market in South Florida.

La Tropical was based in La Habana, Cuba, in 1888 by the Blanco Herrera household, on lands as soon as owned by Federico Kohly, creating the Cuban beer business.  By 1958 it produced greater than 60 p.c of all home beer offered in Cuba. It additionally exported its award-winning manufacturers to the United Sates and the world. Through the revolution, the property of the brewery have been seized and the founding households of La Tropical have been compelled to flee into exile in Miami. La Tropical was misplaced, however by no means forgotten.

“La Tropical is without doubt one of the most fun, excessive development and enjoyable manufacturers in Florida. Early success in Miami was accelerated gross sales efficiency final yr,” stated Tim Reuhl, Model Director, U.S. Beverage.

“It has a backstory of perseverance and fervour that resonates not solely with the Cuban expat group in the USA, but in addition with basic market millennials who worth exhausting work and are searching for genuine cultural exploration and experiences. We will’t wait to introduce the La Tropical household of cervezas to thirsty shoppers in new markets throughout the USA.”

La Tropical has rapidly emerged as one of the vital in style locations in South Florida, serving an award-winning portfolio of genuine and refreshing cerveza and tapas that seize the spirit of La Habana-Miami fusion.

Celebrating practically 30 years of operations, USB focuses on constructing its portfolio of acknowledged craft, import, cider and FMB/RTD manufacturers by a nationwide community of distributors. Per the settlement, USB will present gross sales, model constructing and logistics help to La Tropical manufacturers as they broaden past their current Southern Florida footprint.

In 1998, Manny Portuondo, the good, nice grandson of Federico Kohly, started a many years lengthy mission to regain management of and revive the La Tropical manufacturers. Following a three way partnership funding from Heineken in 2017, he opened Cervecería La Tropical brewery and faucet room in Miami in 2021. The brewery sits on a one-acre property within the Wynwood Arts District in Miami and consists of a 28,000+ sq. foot manufacturing brewery which might brew and bundle greater than 30,000 BBL per yr.

“The enlargement of Cerveceria La Tropical past South Florida represents a dream come true,” stated Manny Portuondo, CEO of Cervecería La Tropical. “Greater than a century after La Tropical was based in Cuba, I’m proud and excited to be sharing our heritage and fervour with everybody all through  the USA. With years of growing profitable manufacturers,  I’m assured that U.S. Beverage is the appropriate staff for the following part of development for our manufacturers.”

The award-winning La Tropical cerveza portfolio contains:

Imported from Miami

Tropi Crystal, La Autentica: A Caribbean Pilsner. A lightweight and crisply refreshing pilsner brewed in 1928 in Havana and now in Miami by its founders. ABV 4.9%

Craft Portfolio

La Tropical, La Unique:  A refreshing Vienna-style Ámbar lager with underlying notes of honey. Completely balanced with noble hops for a clear end. 4.5% ABV

Nativo Key:  A Tropical IPA with unique notes of mango, ardour fruit, pineapple, lemon, and lime that drinks refreshingly straightforward. 6.1% ABV

Tropi Flaca: A refreshing gentle lager (88 energy, 3.2 carbs) brewed with all pure components with hints of lemon and citrus for a thirst-quenching end. Crafted to cut back gluten. 3.9% ABV


About Cerveceria La Tropical

Cervecería La Tropical is a Miami craft brewery that celebrates Miami’s multicultural heritage and way of life. By no means forgetting its Cuban soul, La Tropical’s mission is to passionately handcraft premium cervezas and different drinks to convey solar, enjoyable and rhythm to the lives of individuals in all places. With sustainability at its core, Jardines La Tropical collects rain water to water its gardens. Our state-of-the-art Cervecería additionally makes use of spunding valves in its fermentation system to seize CO2, minimizing our carbon footprint. In partnership with Fairchild Tropical Botanic Backyard, La Tropical helps to lift consciousness and funds for “The Million Orchid Undertaking” to revive practically extinct native orchids throughout the South Florida atmosphere. For extra info, go to www.cervecerialatropical.com



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