Whereas the French spirits maker hasn’t but commented, stories point out that it has enlisted Goldman Sachs to discover a purchaser for the model in a sale that might fetch Rs 5,000 crore (roughly GBP £450 million).

The model is the group’s second bestselling Indian whisky, behind Royal Stag, having offered 22.8 million nine-litre circumstances in 2023 in accordance with the Drinks Worldwide Millionaires’ Membership, however regardless of spectacular gross sales, volumes have been in decline since 2019.

Reviews point out that the sale represents a change of focus within the area, with Pernod Ricard focussing on driving its premium portfolio together with Glenlivet, Jameson and Chivas Regal.

The potential transfer mirrors a technique adopted by Diageo when it offered off 32 of its low-margin, Indian-produced manufacturers to Inbrew Drinks in 2022.


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