On the heels of Additive-Free Week, we are able to’t assist however be greatly surprised by the success of our Confirmed Additive Free program.
There are such a lot of manufacturers and advocates which have made this an actual motion, and we’re so grateful on your involvement.
We all the time believed that this was a mission greater than us – it’s in regards to the producers who’re dedicated to creating tequila in a pure method, and the shoppers who recognize their efforts. It’s about having the ability to selected what you need to drink, based mostly on clear labeling.
Over the previous few months we’ve traveled throughout the U.S., giving tastings and trainings, and at every occasion we have been stunned and delighted by the individuals who turned out – tequila lovers who recognize the spirit as a lot as we do.
Industries don’t change themselves; it’s the market that forces an trade to alter. And the “additive-free motion” has already began to deliver change to the trade, because of all of you who’ve supported this honorable trigger.
Anybody who has walked right into a retailer and requested for an additive-free tequila is supporting the motion. Anybody who has beneficial additive-free tequilas to a good friend, or commented on a social media put up about additive-free choices, is a part of this motion.
There are such a lot of of you that the demand is evident and the trade is being pressured to reply. That is what profitable actions seem like.
Because of this now we have determined to rename our program to the Additive-Free Alliance. It’s a extra correct description of what it has develop into.
The members of the Additive-Free Alliance — the manufacturers, retailers and shoppers — imagine in widespread objectives: transparency general, and honoring the pure product given to us by agave, water, yeast, and generally barrels. We merely desire a labeling distinction so the buyer can resolve which tequilas they need to drink.
Additive-Free Week 2023 contributors in a gaggle picture on the grounds of Hacienda Gavilana, hosted by Tequila Volcan de Mi Tierra.
This alteration may also hopefully ease the hurdles that a number of the manufacturers in our program are dealing with over how our program is being perceived by authorities within the trade. With the title “Confirmed Additive Free”, some imagine that reality checking the info on our personal web site is trying to be some type of regulatory course of. It by no means has been, and it by no means might be.
The assist of our program is humbling, however generally overwhelming. We’re a staff of simply 3 individuals, and it’s not about us. It’s in regards to the tequila group working collectively, striving for transparency.
We are going to proceed with our program of reality checking producers’ claims for our personal web site and app after which placing them on our additive-free record. However, we’re not the authorities. As a substitute we’re loud voices in an alliance that’s dedicated to selling a labeling distinction between pure tequilas and those who use “abocantes”, or components. And opposite to what some imagine, we’re not in opposition to producers who use components. We all know a few of these producers and they’re simply as dedicated to creating an excellent product for his or her prospects.
Every year we do that program, we be taught an increasing number of about how the trade works and practices that producers use. With this data our course of is evolving. This program isn’t going to be excellent, however we’ll proceed to refine it. Count on tweaks that may hopefully ease the bottleneck of including new additive-free manufacturers.
We hope that the title “Additive-Free Alliance” will higher talk our mission and objectives. We are going to proceed to be clear with you about our efforts. Your assist is what drives us, so thanks.
