INTRODUCING BASIL HAYDEN TOAST, A NEW STYLE OF BOURBON MARRYING INNOVATION AND HISTORY IN EVERY SIP

 Quick rising super-premium bourbon debuts new, elevated bundle for the primary time since 1992 because it shines a lightweight on what bourbon might be

 Clermont, KY (August 2, 2021) – At present, Basil Hayden® proudly publicizes the launch of Basil Hayden Toast, a super-premium Kentucky Straight Bourbon Whiskey and the most recent addition to the award-winning Basil Hayden portfolio.[1] Consisting of a wholly new mash invoice, Basil Hayden Toast breaks away from preconceived notions of American Whiskey to ship an inviting spirit for each acquainted and new bourbon drinkers.

Expertly crafted by eighth era Beam household distiller, Freddie Noe, Basil Hayden Toast represents a reimagining of Basil Hayden with the usage of a toasted barrel. In lieu of conventional rye grain, Basil Hayden Toast is made utilizing US-grown brown rice, which imparts a touch of sweetness and a contact much less spice, whereas a secondary toasted barrel end attracts out notes of caramelized sugar and toasted wooden. After growing old, the toasted brown rice bourbon is mixed again with extra brown rice bourbon, which has been rested in stage 4 char barrels, to realize a last product with complicated taste grounded in candy vanilla and wealthy roasted notes. In an ever-expanding and sometimes intimidating bourbon market, the sunshine, approachable palette of Basil Hayden Toast provides a recent perspective.

“Basil Hayden Toast is really a whiskey for followers of all style and expertise ranges to share. When my grandfather Booker Noe first made Basil Hayden, his intention was all the time to create bourbon that opened folks’s minds to what bourbon might be. Impressed by his mission, I’ve spent a few years working to provide a brand new bourbon that speaks to this sense of discovery,” stated Freddie Noe. “The sudden addition of brown rice, in addition to the toasted barrel end of Basil Hayden Toast does simply that. It delivers an intriguing avenue into the nice and cozy and memorable bourbon sipping event. I encourage you to boost a toast with pals to this thrilling addition to the Basil Hayden household!”

Along with being the most recent everlasting expression to hitch the Basil Hayden portfolio, Basil Hayden Toast marks the debut of a classy, design-forward packaging replace for the model that elevates its most distinctive model asset – the monogrammed belt. A nod to the steel hoops that encircle bourbon barrels, the belt holds each the bodily bottle and liquid tales of Basil Hayden collectively. This new packaging might be featured throughout the portfolio, whereas leaving the liquid inside untouched. As a bourbon beloved for its heat and welcoming traits, the brand new Basil Hayden packaging higher displays the model character, inviting others to find what bourbon might be and the numerous moments it’s made for.

“As one of many quickest rising super-premium bourbons available on the market, Basil Hayden has been fast to reply to the rising demand for elevated choices within the bourbon class,” stated Jonathan Marks, Senior Model Director for International Small Batch Bourbon at Beam Suntory. “The launch of Basil Hayden Toast is a testomony to our increasing fan base and an thrilling second in our continued journey to redefine what it means to be a whiskey.”

To rejoice the launch of Toast, Basil Hayden is partnering with up to date design studio and producer, Fort Customary to assist one fortunate winner stage up their entertaining house with a custom-made oak dwelling bar crafted to point out off the brand new toasted oak bourbon. For extra data on how one can enter for an opportunity to win, please observe @basilhaydens on Instagram.

Basil Hayden Toast is now out there in america at a urged retail value of $49.99/750mL. Loved stirred into your favourite aperitif cocktail, neat or on the rocks, this 80-proof bourbon delivers an intriguing invitation into the nice and cozy, refined bourbon sipping event to each acquainted and new pals.

About Basil Hayden®

Crafted in 1992 by Booker Noe as a part of the Small Batch assortment, Basil Hayden launched a extra delicate aspect of bourbon in comparison with its counterparts. Impressed by bourbons with high-rye mash payments, Booker got down to create a bourbon that will supply an approachable style profile and defy preconceived bourbon perceptions.  Basil Hayden Bourbon welcomes new drinkers into whiskey and showcases new events to drink it. Past its flagship Basil Hayden Bourbon, the model has pushed the boundaries of innovation lately. These intriguing choices have included expressions similar to Basil Hayden Darkish Rye, Basil Hayden 10 Yr, the restricted time launch of Basil Hayden 10 Yr Rye Whiskey and Basil Hayden Toast.

 About Beam Suntory Inc.

As a world chief in premium spirits, Beam Suntory conjures up human connections. Shoppers from all corners of the globe name for the corporate’s manufacturers, together with the long-lasting Jim Beam and Maker’s Mark bourbon manufacturers, Suntory whisky Kakubin and Courvoisier cognac, in addition to world famend premium manufacturers together with Knob Creek, Basil Hayden and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Trainer’s, Laphroaig and Bowmore Scotch whisky; Canadian Membership whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world chief in bourbon and the pioneer in Japanese whisky to kind a brand new firm with a deep heritage, ardour for high quality, modern spirit and imaginative and prescient of Rising for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Restricted of Japan.  For extra data on Beam Suntory, its manufacturers, and its dedication to social duty, please go to www.beamsuntory.com and www.drinksmart.com.

Share Generously. Drink Responsibly. Basil Hayden® Toast, 40% Alc./Vol. ©2021 James B. Beam Distilling Co., Clermont, KY.

SOURCE Beam Suntory Inc.

 





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