Johnnie Walker Groups Up With Priyanka Chopra Jonas To Launch Blue Label Ice Chalet Whisky- The Whiskey Wash

Johnnie Walker has launched a brand new restricted version bottling: Johnnie Walker Blue Label Ice Chalet. The whisky has been created in collaboration with the posh skiwear and life-style model, Perfect Moment. In celebration of the launch, the Johnnie Walker Princes Street location has been remodeled into the world of après-ski and ‘Blue Hour’ with ski-themed installations and Ice Chalet tasting experiences. 

Johnnie Walker Blue Label Ice Chalet was unveiled by Johnnie Walker Ambassador and Good Second shareholder, Priyanka Chopra Jonas. The bottle might be accompanied by a cross-body bag designed by Good Second. The bottle and the bag are actually in the stores at Johnnie Walker Princes Road for £320. 

Johnnie Walker Blue Label Ice Chalet 

Ice Chalet was created by Grasp Blender, Emma Walker, from 10,000 casks that met the steep necessities for the mix. The ensuing whisky is wealthy with “notes of cinnamon-spiced apple that give option to heat cloves and spices earlier than ending with refined hints of Alpine smoke.” Johnnie Walker hopes that the whisky might be “excellent after a day on the slopes.”

Emma Walker, Johnnie Walker Grasp Blender commented: “When creating Johnnie Walker Blue Label Ice Chalet, we got down to mix a whisky that was impressed by the Alpine panorama and captured the magic of particular Après Ski moments. Utilizing Met Workplace information, we uncovered uncommon expressions that had been distilled within the depths of a few of Scotland’s coldest winters and blended these with whiskies from a few of our most northern, and highest altitude distilleries, together with Dalwhinnie, Clynelish and Brora, to create a velvety easy Scotch with Johnnie Walker Blue Label’s signature depth of flavour at its coronary heart.”

The Good Second Cross-Physique Bag 

Johnnie Walker Blue Label Ice Chalet might be introduced with a cross-body bag, designed by Good Second. The North Star and Houndstooth print bag is crafted from deep blue materials that emulates the Johnnie Walker Blue Label. 

Initially, the whisky is housed within the bag. As soon as the whisky is eliminated, the bag may be worn throughout the physique as a chunk that “effortlessly transitions from slopes to metropolis.” 

The Blue Label Ice Chalet Expertise 

Johnnie Walker’s Princes Road venue has been a must-visit vacation spot for scotch whisky lovers since its opening three years in the past. The venue attracts guests from throughout the globe to expertise Johnnie Walker’s improvements such because the just lately introduced 90% paper-based bottle trial. 

The Blue Label Ice Chalet expertise on the Princes Road venue provides clients the prospect to pattern the brand new expression in an atmosphere that emulates ‘Blue Hour’ – the time within the day when snowboarding ends and socializing begins. 

Rob Maxwell, Head of Johnnie Walker Princes Road mentioned: “Johnnie Walker Princes Road is a hub for brand spanking new improvements in Scotch, and we’re at all times seeking to shock and delight our guests with new, luxurious whiskies that they will expertise once they go to.  We’re thrilled to supply one thing fully completely different to our visitors as we step into a brand new territory for whisky.  As we head into ski season, we’re positive Johnnie Walker Blue Label Ice Chalet and its crossbody bag might be a classy addition to any ski journey or make the right reward which may be personalised with a message or one of many distinctive charms created in partnership with Good Second.”

Along with the Princes Road venue, Ice Chalet might be showcased at various world occasions in luxurious Après Ski places beginning in January. 

You’ll be able to e book your Johnnie Walker Blue Label Ice Chalet expertise here.