Oscar-winning actor, comic, and singer Jamie Foxx has unveiled BSB (Brown Sugar Mix) Whiskey in collaboration with WES Manufacturers. The sipping whiskey, which is bottled at 35% ABV (70 proof), showcases “the fragrant spice of cinnamon with the wealthy, comforting sweetness of brown sugar”.
The actor, recognized for his roles in Django Unchained (2012) and Ray (2004), has lengthy been a whiskey drinker. Talking about his new enterprise as proprietor and artistic director of BSB, Foxx stated: “As an avid whiskey drinker, proudly owning a model that’s sippable and in contrast to some other has been a life purpose of mine; with BSB, I’m lastly making that occur. BSB is an ode to my private philosophy – it’s about bringing individuals collectively to have fun life and have enjoyable.”
BSB Whiskey has been two years within the making, as is mirrored by the sleek matte end on the bottle and the glow-in-the-dark brand.
The discharge of this expression comes at an essential time for the flavored whiskey market. In keeping with Lauren Kiyak, senior vice chairman of promoting at WES Manufacturers, “[l]ast 12 months was a file 12 months for flavored whiskies. US depletions reached 18.25 million circumstances in 2023, up from 14 million circumstances in 2019. We knew we had an unbelievable alternative on our arms. With Jamie’s artistic lead, BSB now sits on the intersection of trend and sports activities, a contemporary tribute to nostalgic tech and scrumptious flavors.”
As such, BSB Whiskey is sure to make a splash within the flavored whiskey market, notably because of the very cheap value of simply $24.99. Compared to different superstar whiskey ventures, BSB is surprisingly inexpensive.
BSB is on the market nationwide by way of the BSB Whiskey website.
WES Manufacturers was based in 2021 with the intention of diversifying the alcoholic beverage class. Different manufacturers underneath the WES portfolio embody Flecha Azul Tequila backed by Mark Wahlberg and Fraser & Thompson American Whiskey with Michael Buble.
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