Indri Whisky Now On Cabinets In Tesco

Indri Whisky, a preferred Indian whisky model produced by Piccadily Distillery, has come to the UK. Indri Trini is now accessible on cabinets in 79 premium Tesco shops throughout the nation with an RRP of £45. 

The official launch of Trini in Tesco shops follows the information, in Might of this 12 months, that Indri had joined Mangrove International’s portfolio, with a view to increasing Indri’s shopper base within the UK.

Indri Trini 

Indri Trini is the model’s flagship whisky, distilled from Indian six-row barley in Scottish-style copper pot stills. The whisky is subsequently aged in three completely different casks: ex-bourbon, French wine, and Pedro Ximénez sherry casks. 

Indri whisky is famend for its complexity, which might be attributed to the sub-tropical Indian local weather. The recent climate accelerates evaporation and maturation, permitting the whisky to develop a wealthy and layered profile. 

Indri Whisky At Tesco 

The inclusion of Indri Whisky on Tesco cabinets will open up a brand new marketplace for the model. Tesco additionally acknowledges that its clients are at all times on the lookout for new and premium ingesting experiences. It’s hoped that Indri Whisky will see success within the UK market, simply because it has abroad. 

“The shopping for group at Tesco are championing a very numerous whisky vary, and one which options premium varieties and isn’t simply pushed by value,” says Helen Barugh, Channel Director for Grocery. “This immediately responds to what we all know shoppers need; higher high quality spirits, new varieties to attempt, and a wide selection of world whiskies on the coronary heart of that.”

“We’re extremely proud to see Indri being listed in Tesco’s premium supermarkets throughout England. This strategic entry represents a major leap ahead for Indri and displays the rising international demand for the model,” added Siddhartha Sharma, Promoter for Piccadily Distilleries. “Partnering with Mangrove International has been a key think about our success, and we’re excited to proceed increasing Indri’s presence. Our presence at Tesco not solely permits us to succeed in extra whisky fanatics but additionally aligns with our imaginative and prescient of sharing the genuine style and heritage of Indian whisky with the world.”

Made Attainable By Mangrove International 

Mangrove Global, a premium spirits distributor, has a formidable portfolio that spans the globe. A few of these manufacturers embody Kiefer Sutherland’s Purple Financial institution Canadian Whisky, Uncle Nearest Premium Whisky from Tennessee, and Glendalough Irish Whiskey. 

The introduction of Indri to the UK is one other achievement for Mangrove, which has helped quite a few manufacturers develop their worldwide presence. In response to a model press launch: “Mangrove’s function as a distributor is to introduce its numerous portfolio of spirits, together with Indri, to as many new shoppers as potential, a objective a lot helped by securing a nationwide itemizing with one of many UK’s largest supermarkets. With the arrival of the whisky season and the colder months approaching, there isn’t any higher time to find a brand new winter hotter – and the cabinets of Tesco are the perfect place to do exactly that.”