Highland Park Reveals New Look

Highland Park has unveiled a brand new search for its present vary of 12, 15 and 18 Yr Outdated single malt Scotch whiskies.

This model refresh was impressed by the “pure magnificence and inventive spirit of its dwelling in Orkney,” the distillery says. Highland Park was based 226 years in the past in Orkney, an archipelago off the northeastern coast of Scotland.

The brand new bottles started rolling out globally this month.

The brand new packaging design is supposed to pay tribute to Orkney’s “ethereal gentle and local weather in its recent, shiny and up to date colour palette,” the distillery says, whereas nodding to Highland Park’s taste with heather-flecked labels bearing the up to date brand. The wood-grain sample is impressed by the model’s use of sherry-seasoned oak casks, whereas its glass bottle form has been up to date to permit the pure colour of the whisky to shine by means of, the corporate says.

Additional celebrating the whisky’s provenance, a “Product of Orkney” icon has been lower into the glass.  

“For Highland Park, every little thing comes again to Orkney, from how we craft our whisky, to the way it will get its distinctive style, to the unbelievable group of individuals, who do issues their very own method,” says world model director Paul Condron. “We’ve been right here for greater than 200 years, and the wonder and creativity of our island dwelling continues to encourage us, in addition to the distinctive taste of the native heathered peat, which, with the brand new packaging design, is now celebrated, entrance and middle. We’re excited to share this new design path for Highland Park, which actually displays the freshness and modernity of our Orkney dwelling.”

As a part of Highland Park’s continued dedication to sustainability, the redesign will see the brand new bottles contained inside 100% recyclable cardboard cartons, created from FSC-certified forests. 

“Our 12 , 15 and 18 Yr Outdated whiskies sit as the center and soul of Highland Park,” says grasp whisky maker, Gordon Movement. “It’s Orkney’s heathered peat that provides us our subtly smoky taste and it’s as distinctive because the place it’s made. We all know that’s what our group actually loves about Highland Park. With the packaging replace, we’ve an amazing alternative to rejoice a brand new look, while persevering with to share the distinctive, constant whisky we’re famed for. It’s a taste that simply can’t be replicated anyplace else on the earth.”