Spirits retailer, Master of Malt has teamed up with Drinks By The Dram to launch World Dram Day, to be celebrated yearly on the final Thursday in April. The inaugural World Dram Day will probably be celebrated on April twenty fifth, 2024.
With the worldwide recognition of whisky as a luxurious asset rising, it’s changing into increasingly more costly to purchase outdated and uncommon whiskies on a funds, particularly for drinkers. World Dram Day goals to encourage whisky connoisseurs and newbies to hunt out drams of uncommon whiskies to pattern.
Small drams may be purchased at a fraction of the value of full bottles, that means that whisky drinkers have the chance to attempt in any other case out-of-reach whiskies.
Sam Simmons of Grasp of Malt (just lately named ‘Blender of the Yr’) A.Ok.A Dr. whisky, commented:
“We’re thrilled to launch the very first World Dram Day which will probably be a celebration of the world’s most interesting spirit producers and a possibility for drinkers to pattern, discover and unearth thrilling new spirits that they might have by no means tried earlier than. There are such a lot of unimaginable spirits producers within the UK and all over the world and our intention is to assist as many individuals to find them and revel in their craft”.
“With a report variety of new distillery openings, a excessive stage of creativity and innovation inside drinks manufacturing, and at-home cocktail and drinks creation going toe to toe with main bartenders, the longer term is wanting brilliant for spirits lovers.”
World Dram Day Occasion In Soho
In celebration of the primary annual World Dram Day, Grasp of Malt, Drinks By The Dram, and Dram Bar in London are internet hosting an unique occasion. With over 2,000 drams on supply and whisky consultants readily available to information you, the occasion guarantees to be a whisky lover’s dream. From scotch, to Irish, to American whiskey and bourbon, there are drams to go well with each style.
The occasion will run from 10:30 am to 7pm at Dram, Denmark Avenue, Soho. While the occasion is free, capability is proscribed. Register for a time slot on Eventbrite to make sure you don’t miss out.