Diageo broadcasts sustainability partnerships in Africa – Drinks Worldwide

Diageo has introduced three new partnerships to assist construct resilience inside smallholder communities in Sub-Saharan Africa, as a part of its innovation accelerator, Diageo Sustainable Options (DSS).

DSS launched 4 years in the past to spend money on new applied sciences and partnerships with innovators to develop sustainability options. The corporate invests each sources and funding to allow improvements to adapt Diageo’s provide chain and develop its manufacturers in a extra sustainable method.

John Cant, head of DSS, mentioned: “One of many key challenges for smallholder farmers in Africa is their publicity to local weather change and water shortage. This know-how has the potential to extend yield and take away uncertainty for the farmers, serving to them to earn extra from their farms, whereas giving Diageo the product we have to make nice merchandise.”

The partnerships with AquaSpy, Clear Crop Applied sciences and Sensible Cloud Farming will assist sort out unpredictable climate and a niche in agriculture monitoring capabilities which creates challenges to smallholder farmers. 

Initially, the pilots will happen in East Africa, Kenya and Uganda, and if profitable can be scaled throughout Diageo’s provide chain.