Crown Royal Unveils Its First Ever Single Malt Canadian Whisky

Iconic Canadian whisky model, Crown Royal, is broadening its horizons with the discharge of the brand new Crown Royal single malt Canadian whisky expression. 

Recognized for its well-loved mix and flavored whiskies, this enterprise marks Crown Royal’s first foray into the one malt whisky market. 

Crown Royal Single Malt Canadian Whisky is accessible now in-store and on-line for an RRP of $54.99. 

The Crown Royal Single Malt Canadian Whisky 

The brand new single malt whisky is distilled from 100% malted barley grains. As is said on the packaging, the whisky is “delicately crafted within the Canadian chilly”, making use of the nation’s cool local weather, very like that of Scotland. This delicate distillation, in response to the press launch, “ offers the whisky a fair smoother and alluring style to be loved by each newcomers to the world of elevated whisky and connoisseurs alike.” 

The Crown Royal Single Malt is offered in a gorgeous decanter that calls again to Crown Royal’s unique bottle design. The detailing on the entrance of the silver field is harking back to fracturing ice, evoking putting pictures of Canadian winters. 

Bottled at 45% ABV, the Crown Royal Single Malt options aromas of “creamy vanilla and fruity banana” on the nostril. On the palate, count on notes of “caramel, apple and baking spices, ending with lingering hints of spice and warming cinnamon”. 

Crown Royal’s Decrease Manhattan Set up 

In celebration of the model’s enterprise on the earth of single malts, the model will host a singular ice sculpture set up at Brookfield Place (230 Vesey St, New York, NY), in Decrease Manhattan on Friday, June seventh at 10 am ET. 

There, an ice sculpture will slowly soften over the course of 24 hours to disclose the gorgeous single malt decanter. The set up shouldn’t be solely a celebration however a testomony to the light maturation that produced the brand new whisky and, after all, the attractive Canadian panorama. 

Anybody 21+ who visits the pop-up may also obtain an unique invitation to the Crown Royal Cocktail Tour, hosted by collaborating native bars. Such bars embrace Liberty Bistro, Monk McGinn’s, and Broadstone. There, clients can get pleasure from crafted Crown Royal cocktails and buy chosen merchandise. 

“Lower From The Canadian Chilly” 

Jessee Damashek, Senior Vice President North American Whiskeys at Diageo, commented on what is definitely a brand new period for the Canadian whisky model:  

“We’re proud to proceed our custom and legacy of trailblazing with the most recent addition to our portfolio, Crown Royal Single Malt Canadian Whisky. As a frontrunner in whisky, we’re shaking up the class with this new innovation – outlined by our signature smoothness and distinctive, Canadian origin. Our tackle this single malt is really distinct, each piece of it tells a narrative – from its  origin and distillation course of to its gorgeous packaging design. Lower from the Canadian chilly, this Single Malt gives our shoppers a whisky that may be loved on any event.”