Anora has reached an settlement to accumulate the Blomberg glögg model, together with its recipes and mental property rights, from Orkla Denmark.
Blomberg is a strategic addition to Anora’s portfolio of alcoholic drinks, which already consists of Anora’s premium glögg model, Blossa.
“The acquisition of Blomberg strengthens our market place in Denmark and can additional drive seasonal gross sales,” mentioned Jens Voldmester, VP, Personal Wine from Anora.
Carsten Hänel, chief government of Orkla Denmark, added: “The marketplace for glöggs has developed considerably over the previous 10 years with an elevated deal with style and well being. With its intensive expertise within the wine and spirits market, Anora is the proper firm to proceed this improvement.”
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