What to Anticipate SommCon 2024

SommCon®, the premier occasion for wine, beer, and spirits professionals, will return to San Diego’s City & Nation Resort from October 5-7, 2024.

After practically a decade in manufacturing, the convention and tradeshow has turn into a number one platform for training, profession growth, and networking within the beverage trade. SommCon has curated a neighborhood of beverage trailblazers, providing on- and off-premise patrons, wholesalers, importers, distributors, sommeliers, beverage administrators, educators, and media an unmatched expertise for wine and spirits training and profession growth. Attendees will be capable to take part in over 30 workshops and masterclasses centered on key matters like superior tasting strategies, local weather and sustainability, monetary acumen, {and professional} growth.

The 2024 Beverage Expo is about to host greater than 1,000 trade professionals, connecting them with home and worldwide producers. The tradeshow will function innovation zones, instructional phases, and a Craft Producers Pavilion showcasing rising manufacturers. Attendees can even be capable to interact in buyer-supplier conferences, view award-winning merchandise, and go to the Bottle Shot Lounge for skilled product images.

New choices at SommCon 2024 embody a Hosted Purchaser Program, offering certified alcohol beverage patrons with complimentary passes, journey, and lodging. The Craft Beverage Expo’s Ladies in Craft Discussion board can even be held on October 5, specializing in the position of ladies within the trade. Moreover, a Profession Teaching & Useful resource Middle will provide profession development alternatives by way of workshops, mentoring, and coaching. Different highlights will embody enjoyable and video games like trivia and blind tasting battles, a BevTech Showcase spotlighting technological improvements within the beverage sector, and the SommContent Studio for creators to collaborate and produce instructional content material. SommCon can be recognized for its in-depth wine and spirits training, profession help, and market, which showcases each home and worldwide producers. The occasion additionally options competitions corresponding to Concours d’Spirits and Concours d’Vin, in partnership with The SOMM Journal.

Registration for the occasion is now open. Use code: CHILLED at checkout to avoid wasting on All-Entry or Full Convention Registration or a free cross to attend the Beverage Expo! Manufacturers curious about sponsorship or exhibition alternatives are additionally inspired to inquire.